
Thornburg Wins Asset Manager Website of the Year
Thornburg wins Asset Manager Website of the Year at the With Intelligence Mutual Fund & ETF Awards 2023.
Thornburg is pleased to announce its website, thornburg.com, won Asset Manager Website of the Year at the With Intelligence Mutual Fund & ETF Awards 2023.
The With Intelligence Asset Manager Website of the Year criteria focused on design, usability, and strength of content, aligned with marketing, sales and client servicing goals.
Thornburg’s website is a central touch point in the firm’s digitally integrated, omnichannel communications approach. The primary objective of the site is to connect with advisors in immediate and material ways that can have a positive impact on their investment decisions and client conversations.
The website, totaling nearly 1,000 pages, is structured to drive engagement, conversations and high-quality leads through a personalized visitor experience leveraging Salesforce Interaction Studio. This platform ensures that the customer experience is consistent on the web with other platforms, such as email, and helps Thornburg serve the right content to users throughout their journey though the site.
Thornburg manages global assets and distributes its funds through intermediaries in multiple regions. Accordingly, Thornburg requested that the site be compliant with U.S. and EU’s AA accessibility and privacy requirements, WCAG and ADA standards. Market-leading accessibility software enables all users to have personal control over how they navigate and consume the website.
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