Mike Fox
Marketing Expert and Message Strategist, The Mullingar Group
For 32 years Mike Fox has helped marketing organizations develop message strategies that lead to effective communications in advertising, PR, direct mail, and online. As an advertising agency executive, Mike has helped Fortune 500 companies, like Nabisco (now Mondelez), Hanes, and VF Corp., translate consumer research into insights and understand how consumers process messages, both resulting in persuasive communications. Mike has deep experience in the financial services category, including clients like Wachovia (now Wells Fargo), Thornburg Investment Management, The Clearing House, CUNA Mutual, and insurance companies. Now working as an independent message strategist, his other specialty areas include health care, home goods, higher education, and CPG food brands.
Outside of his message strategy work, Mike has been an adjunct professor teaching an MBA-level marketing communication class at Wake Forest University for 18 years. And he occasionally acts as an expert witness in advertising-related lawsuits. In addition to golf and travel, for fun Mike is a long-time member of the Krewe of Endymion, a New Orleans social club that puts on the largest parade at Mardi Gras. Mike and his wife Sara live in North Carolina.